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Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Alex Edmans

Grow-the-Pie-How-Great.pdf
ISBN: 9781108494854 | 250 pages | 7 Mb

• Grow the Pie: How Great Companies Deliver Both Purpose and Profit
• Alex Edmans
• Page: 250
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781108494854
• Publisher: Cambridge University Press

eBook Box: Grow the Pie: How Great Companies Deliver Both Purpose and Profit by Alex Edmans 9781108494854 English version

Overview

What is a responsible business? Common wisdom is that it's one that sacrifices profit for social outcomes. But while it's crucial for companies to serve society, they also have a duty to generate profit for investors – savers, retirees, and pension funds. Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly, but are driven by purpose - the desire to serve a societal need and contribute to human betterment. This book explains how to embed purpose into practice so that it's more than just a mission statement, and discusses the critical role of working collaboratively with a company's investors, employees, and customers. Rigorous research also uncovers surprising results on how executive pay, shareholder activism, and share buybacks can be used for the common good.

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